Back to top

Encompass® Insurance Insights & Articles

What to do When Your Website Crashes (and How to Prevent It!)

Many companies find themselves scrambling at times to improve their company websites, adding new content or ways to engage with their products and services. In a study published by Cisco and conducted by IDC, more than 70% of small businesses are accelerating digitalization and 93% say they are more reliant on technology.

What should you do if your website does go down and what can you do to help prevent loss in the future?

Oops 404 page not found written on a chalkboard.

Help! My Website Is Crashing, Now What?

One of the worst things that can happen to a business owner or entrepreneur is a website crash. It's a huge inconvenience and one you might not be able to fix on your own. Not only are you losing business while the website is down, but it could be an expensive fix if your site was hacked or attacked.

What Would Cause a Website to Crash?

It happens to everyone. Even big businesses face website crashes, errors and cyberattacks.

There are many risks that websites face. If it isn't malicious, it could also be:

  • Issues in your code
  • Problem with the server
  • Plugin or extension errors
  • Hosting or service provider error
  • Outgrowing your hosting plan
  • Domain expiration
  • Overloaded site or high traffic

What Should I Do About My Website Errors?

Before you go into panic mode, start by making sure it isn't just on your end. Check your internet connection and see if you can access other sites. Then check a different device and other browsers (Safari, Chrome, Microsoft Edge, etc.) and see if that makes a difference. Try accessing a different page on your website to see if your entire site is down.

If it's a page issue, check with your web developer. If it's the whole site, it's time to connect with your hosting service provider to further investigate the issues.

If you are caught waiting for your website issue to be resolved, you can post a notice on your social media pages to keep visitors updated. Don't forget to pause any marketing campaigns or ads you have running until your website is back up.

To build trust with your audience:

  • Acknowledge the issue and let them know things are getting resolved
  • Tell them how to best contact you with issues
  • Update them on what was fixed
  • Announce what was done to prevent similar issues in the future
  • Empathize with any inconvenience it may have caused
  • Thank them for their patience and understanding

Website Security for Future Resiliency

Always stay prepared for disaster. Some quick tips to remember to help maintain a strong and secure website are:

  • Always back up your website
  • Choose a responsive and responsible host with a plan large enough to handle your traffic
  • Build a landing page as a redirect in case of crashes and provide a link to another point of contact (like your Facebook page, email or phone number)
  • Use strong passwords and multi-factor authentication
  • Follow cybersecurity best practices

A group of Encompass agents

Customer Centric. Agent Focused.

Our simple, tailored approach to coverage offers powerful benefits to you and your clients.

Become an Agent

The general information contained in The Encompass Blog is provided as a courtesy, and is for informational and entertainment purposes only. The contents of this website are subject to periodic change without notice. Information provided on The Encompass Blog is not intended to replace official sources. Although attempts will be made to ensure that the information is accurate and timely, the information is presented "as is" and without warranties. Information contained on The Encompass Blog should not be mistaken for professional advice. Information contained herein should not be considered error-free and should not be used as the exclusive basis for decision-making. Use of website information is strictly voluntary and at the user's sole risk. We encourage you to obtain personal advice from qualified professionals when making decision regarding your specific situation.

Other resources linked from these pages are maintained by independent providers. The Encompass Blog does not monitor all linked resources and cannot guarantee their accuracy. Statements, views and opinions included in an independent provider's material are strictly those of the author(s). These views may not necessarily represent the opinions or policies of The Encompass Blog, the Encompass family of companies or its agents, officers or employees.

ECC Monitor: OK