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Quick Tips to Help Prepare for the Storm

If storm season is just around the corner, now is the best time to find ways to help your customers prepare.

Pencil placed on top of a emergency storm checklist document.

Get the Word Out on Social Media

Before the storm arrives, post a few preparation tips to your agency's social media accounts to ensure that your customers receive accurate and timely updates. Taping into resources such as the National Weather Service (NWS) can be a great place to find up-to-the-minute news about excessive rainfall, potential flooding, tornados, hurricanes and more.

The federal government's Ready.gov website is another place to look for storm information. The site even offers social media tool kits that make it easy to disseminate accurate information to your followers and customers.

Serve as a Resource to Customers

Consider adding email or direct mail pieces to your marketing efforts that address storm prep. Your customers will appreciate receiving helpful information, such as:

Emergency phone numbers needed after a natural disaster
How to file a claim or recover from a storm
Guides to setting up disaster plans and emergency kits
Your business' contact information and hours before and after a storm

Encourage Customers to Review Policies

For businesses like insurance agents, it can be useful to remind customers to review and understand their current policies. You don't want them to have an unpleasant surprise the day after a storm disrupts their lives.

Offer customers the chance to review their current coverage, ensure it's adequate, and suggest adjustments or more comprehensive policies when needed. Its useful to also provide specific tips on how to business as a valuable resource. Make sure to use local knowledge to help customers ensure that they're ready to deal with storms – and their aftermath – no matter what the weather forecast holds.

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