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Encompass® Agency Insights

Helpful Apps for Coordinating Your Social Media Presence

Nowadays, social media is an important marketing medium for businesses large and small. But unless you employ a social media manager who has time to login to LinkedIn, Facebook, Twitter or other sites multiple times a day to post updates and see which create the most buzz, it can be challenging to coordinate your social media presence and see how it's serving your marketing purposes. Fortunately though, there are apps that you can use to do it for you! Read on to find out some helpful suggestions.

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  • With Buffer, you can share tweets and posts across all your social media accounts and schedule their publishing times and dates either automatically or manually. Additionally, it offers analytics on engagement. You can also upgrade to a business version that allows several connected accounts and offers more features and apps.
  • SocialBro offers basic and professional options for a monthly fee. This allows you to connect several Twitter accounts and schedule all of your tweets, plus it offers analytics and tools to help you pinpoint what and when to share with your target audience.
  • The free version of HootSuite allows you to manage a few social media platforms and schedule your tweets and shares, as well as track conversations and view your analytics. The Pro and Enterprise versions offer more options and services, with more support and security options and even geo-targeting.
  • Though it doesn't help you manage your accounts, Bitly's free version allows you to shorten links and offers real-time analytics about how many clicks a page has had and what people in your network save as public bookmarks. It's a useful app if you want a quick overview that engages your and your network's audience. For a monthly fee, you can get Bitly Brand Tools to help you develop a custom digital marketing campaign.

Check out these apps and consider using those that best meet your purposes and budget. Then take some time to bring yourself up to speed on how to use them. That way, managing your social media presence can become a matter of a few hours a week instead of a full time job.

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