Back to top

Encompass® Agency Insights & Articles



Helpful Apps for Coordinating Your Social Media Presence

Nowadays, social media is an important marketing medium for businesses large and small. But unless you employ a social media manager who has time to login to LinkedIn, Facebook, Twitter or other sites multiple times a day to post updates and see which create the most buzz, it can be challenging to coordinate your social media presence and see how it's serving your marketing purposes. Fortunately though, there are apps that you can use to do it for you! Read on to find out some helpful suggestions.

Man using  smartphone.
  • With Buffer, you can share tweets and posts across all your social media accounts and schedule their publishing times and dates either automatically or manually. Additionally, it offers analytics on engagement. You can also upgrade to a business version that allows several connected accounts and offers more features and apps.
  • SocialBro offers basic and professional options for a monthly fee. This allows you to connect several Twitter accounts and schedule all of your tweets, plus it offers analytics and tools to help you pinpoint what and when to share with your target audience.
  • If you're interested in honing your social media contributions to your target audience, Crowdbooster may be a useful app. For a monthly fee, you can use it to analyze data from one Twitter and one Facebook account. What you get is real-time information about audience growth and engagement, as well as recommendations about content that could appeal to your audience along with a convenient scheduler. The costlier Gold and Platinum versions offer extended features, 30 or more social media accounts and unlimited fans and followers.
  • The free version of HootSuite allows you to manage a few social media platforms and schedule your tweets and shares, as well as track conversations and view your analytics. The Pro and Enterprise versions offer more options and services, with more support and security options and even geo-targeting.
  • Though it doesn't help you manage your accounts, Bitly's free version allows you to shorten links and offers real-time analytics about how many clicks a page has had and what people in your network save as public bookmarks. It's a useful app if you want a quick overview that engages your and your network's audience. For a monthly fee, you can get Bitly Brand Tools to help you develop a custom digital marketing campaign.

Check out these apps and consider using those that best meet your purposes and budget. Then take some time to bring yourself up to speed on how to use them. That way, managing your social media presence can become a matter of a few hours a week instead of a full time job.

The general information contained in The Encompass Blog is provided as a courtesy, and is for informational and entertainment purposes only. The contents of this website are subject to periodic change without notice. Information provided on The Encompass Blog is not intended to replace official sources. Although attempts will be made to ensure that the information is accurate and timely, the information is presented "as is" and without warranties. Information contained on The Encompass Blog should not be mistaken for professional advice. Information contained herein should not be considered error-free and should not be used as the exclusive basis for decision-making. Use of website information is strictly voluntary and at the user's sole risk. We encourage you to obtain personal advice from qualified professionals when making decision regarding your specific situation.

Other resources linked from these pages are maintained by independent providers. The Encompass Blog does not monitor all linked resources and cannot guarantee their accuracy. Statements, views and opinions included in an independent provider's material are strictly those of the author(s). These views may not necessarily represent the opinions or policies of The Encompass Blog, the Encompass family of companies or its agents, officers or employees.

ECC Monitor: OK