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Affordable Ways to Advertise Your Small Business

Your small business' success depends in part on how well you promote your company. If you're like 37% of the small businesses, your annual advertising budget is less than $10,000. Here are nine affordable ways to advertise and promote your small business.

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Maintain a Website

A well-designed and maintained website could potentially be one of your company's best advertising tools. Use this platform to help tell your company's story and the products and services you offer. Its important to keep the content updated and relevant to your audience.

Use Social Media

Reach a larger audience, engage with customers and promote your business through social media platforms, such as Facebook, Twitter and LinkedIn. To maximize engagement, consider mastering one or two platforms. While your social media strategy can be paid or promotional posts, consider focusing on organic content such as tips or advice, as well as promote local events and product tutorials.

Offer Seminars or Presentations

Share your expertise and knowledge through a seminar or presentation about a topic that would interest your local community. You can host the event at your office and consider recording the event to post on your website or a specific social media channel.

Implement a Customer Loyalty Program

The cost of acquiring a new customer can be five times the amount your company spends to keep an existing customer. You can conserve advertising dollars when you reward repeat customers with incentives. Punch cards to help track sales or an annual anniversary gift can help encourage customers to remain loyal to your company.

Ask for Referrals

Loyal customers can help promote your business through word-of-mouth referrals or online reviews. Don't forget to encourage those customers to refer your business to friends and family

Join a Cross Promotion

Also known as buddy marketing, cross-promotion involves partnerships with complementary businesses, which can help increase your exposure. Consider holding a contest together with rewards or just simply agree to display each other's business cards and promotional materials. Additionally, reward customers who make purchases or share social media content from both of your companies.

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